Scandinavia is located in northern Europe and includes Denmark, Sweden and Norway and sometimes Greenland, Finland and Iceland. Scandinavia is relatively advanced in the field of graphic and web design. Their architecture, furniture, advertising, and graphic design are all impressive.
Scandinavian design is known for its minimalism and simplicity. They believe that it doesn’t take a lot of elements to create beauty. It does not need to be showy. Their design aesthetic is more functional and goal-oriented than decorative and overthought.
But this does not mean that Scandinavian designs tend to get boring. They know how to have fun with color and elements too!
Web design reflects much of the Scandinavian design aesthetic. It is clean, no fuss and fluid. It borrows a lot of international ideas, particularly from the US and UK.
In a few words, Scandinavian graphic design is chic, bold and modern. They keep their heritage intact, and at the same time they do not ‘try too hard’ to keep up with other countries. This is what makes Scandinavian design beautiful: it is cool, but doesn’t try too hard.